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Marketing Manager (Factual TV)

Singapore
$4000-$7000
Full-time Permanent
Media/Broadcast
Date posted:
18/05/2017
This vacancy has now expired.
THE ROLE:

  • This is an exciting role where the candidate will have the opportunity to work on regional marketing and planning with a focus on a key region, Singapore for two different genres – factual and movies.
  • The challenge is to build a strong multi-platform branded product with high recall/usage among various stakeholders.
  • Candidate will be required to work with various regional internal and external stakeholders to drive the subscription and brand awareness of the branded products.
  • Conceptualizing retail promotion strategies and execute marketing/PR campaigns and events based on the goals set.
  • Candidate will need to provide media and competitive monitoring relating to factual and movies.
  • Candidates will be required to support trade and sales initiatives relating to the genres and products such as marketing events and campaigns.
  • Candidate is also required to work alongside colleagues from other division of the business to keep the product in good operation order.
  • Candidate will need to organize talks and mass scale events that aides in profiling the factual genre’s branding.
  • Candidate will need to partner with schools of various levels occasionally on marketing campaigns and outreach.
  • Reporting to – Head of Marketing, Entertainment

 

Key Job Responsibilities

  • Develop bold cut-through marketing activation and communication plans of all scales aimed at increasing our multi-platform brand affinity, perception, viewership & subscription.
  • Tracking and maintaining of all marketing budget and expenditure, measured against set goals and marketing effectiveness.
  • Awareness and the skill to develop programs for exploiting digital and social media.
  • Partner with external agencies, including PR, creative and activation agencies in rolling out marketing initiatives.
  • Media and competitive monitoring

 

Job Requirements

  • At least 5 years of experience in marketing and communication. Background in Advertising, brand communications, event management, retail marketing, PR. Any experience working in the content and communication business is a plus.
  • University degree is essential.
  • Strong technology affinity. Strong digital and social media knowledge.
  • Good attention to detail and strong project/organization skills.
  • Good EQ is essential as the candidate will have to interact with various departments internally, as well as with external stakeholders.

 

 

Interested applicants, click on ‘APPLY FOR THIS JOB’ or ‘APPLY VIA LINKEDIN’ button below. Please note that due to high volume of applicants, only shortlisted candidates will be notified.

 

Company Name: ScienTec Consulting Pte Ltd (ScienTec Search)

EA Licence No.: 11C5781

EA Personnel: Julianna Goh Phaik Hsia

EA Personnel Reg. No.: R1331166

 

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