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Marketing Manager (Chinese TV Channels)

Singapore
$4000-$7000
Full-time Permanent
Media/Broadcast
Date posted:
18/05/2017
This vacancy has now expired.
THE ROLE:

  • This is an exciting role where the candidate will have the opportunity to work on
    • Regional marketing and planning for Chinese channels as well as
    • Singapore marketing for Chinese channels and an over-the-top product
  • The challenge is to build a strong multi-platform branded product with high recall/usage among various stakeholders.
  • Candidate will be required to work with various regional internal and external stakeholders to drive the subscription and brand awareness of the branded products.
  • Conceptualizing retail promotion strategies and execute marketing/PR campaigns and events based on the goals set.
  • Candidate will need to provide media and competitive monitoring relating to the Chinese TV/Movie and over-the-top industries.
  • Candidate should also manage relationship with key partners, production houses and distributors within the Chinese industries.
  • Candidates will be required to support trade and sales initiatives relating to the genre and products such as marketing events and campaigns.
  • Candidate is also required to work alongside colleagues from other division of the business to keep the product in good operation order.

 

 

Key Job Responsibilities

  • Develop bold cut-through marketing activation and communication plans aimed at increasing our multi-platform brand affinity, perception, viewership & subscription.
  • Tracking and maintaining of all marketing budget and expenditure, measured against set goals and marketing effectiveness.
  • Awareness and the skill to develop programs for exploiting digital and social media.
  • Partner with external agencies, including PR, creative and activation agencies in rolling out marketing initiatives.
  • Media and competitive monitoring
  • Develop synergy partnership programs with relevant organizations locally.

 

 

Job Requirements

  • Passion for Television with particular interest and general knowledge in international Chinese content and movies as well as over-the-top products
  • Ability to deal with pressure, ability to multi task and work with multiple touch points at the same time.
  • Good EQ is essential as the candidate will have to interact with various departments internally, as well as with external stakeholders.
  • Good attention to detail and strong project/organization skills
  • At least 5 years of experience in marketing and communication. Background in Advertising, brand communications, event management, retail marketing, PR. Any experience working in the content and communication business is a plus.
  • Strong technology affinity. Strong digital and social media knowledge. 
  • University degree is essential.

 

Interested applicants, click on ‘APPLY FOR THIS JOB’ or ‘APPLY VIA LINKEDIN’ button below. Please note that due to high volume of applicants, only shortlisted candidates will be notified.

 

Company Name: ScienTec Consulting Pte Ltd (ScienTec Search)

EA Licence No.: 11C5781

EA Personnel: Julianna Goh Phaik Hsia

EA Personnel Reg. No.: R1331166

 

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